Beau Martin
Blog 1
In this article, the person is writing about how good enough is not good enough. Basically, what he is striving to say is that you should always try your hardest at everything you do because it doesn’t matter whether you like the job or not, if you work hard at it than you should get something out of working hard. The same goes for the people you are trying to serve. The author, Bart Cleveland, is saying that much like a doctor you should always tell your client what the right thing to do is. Like many people who go to doctors, a lot of them don’t always listen to what the doctor is telling them like to stop smoking or to decrease your salt intake; even though these people aren’t listening it doesn’t mean that the doctor is going to stop telling them what the right thing to do is. Also, another aspect of this story is that good work is defined as average work and average is usually forgotten because that is the thing most achieved, however most agencies that do average work end up dieing. The main point here is that if you're an agency or just a regular associate, you're goal shouldn’t be good work which translates to death; you're goal should be success which translates to excellent work.
Cleveland, Bart. "Want to Survive in This Biz? Dont Settle for Work That's Anything Less Than Great!" Advertising Age 78 (2007): 23. Academic Search Premier. 5 Dec.
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